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Case Study案例范文:Strategic Management Nike

論文價格: 免費 時間:2022-10-29 16:40:32 來源:www.europeanvox.com 作者:留學作業網

Case Study案例范文-Nike戰略管理。本文是一篇留學生作業Case Study寫作范文,這項作業是關于分析我們自己的個性和行為,并專注于發展行為,這將有助于構建成為一名高效戰略管理者所需的不同特征。我們將“耐克”作為一個組織,在Case Study中,我們將專注于成為特定組織的戰略經理所需的不同特質。這項任務將重點關注不同的技能和特質,這些技能和特質將有助于個人培養其管理和領導技能,這些技能對個人在組織中的成功至關重要。下面就請參考這篇留學生作業Case Study范文。

Case Study案例范文Introduction:引言
This assignment is about analyzing our own personality and behavior and focusing on developing the behavior which will help in building different characteristics that are needed to become an efficient strategic manager. We have taken ‘Nike’ as the organization, where we will focus on different traits that are required to be developed in person to be a strategic manager for the particular organization. This assignment will bring into focus different skills and traits that will help an individual to build his managerial as well as leadership skills that are important for the success of an individual in an organization.
LO1: Be able to identify personal skills to achieve strategic ambitions 能夠識別個人技能以實現戰略目標
Analyse the strategic direction of the organisation 分析組織的戰略方向

Nike Inc. is world’s leading company in sports industry. The company was established in the year 1968 in the state of Oregon. It is one of the leading players in sports footwear, apparel, equipments and accessory products. Nike, the name of the company is taken on the name of the Greek Goddess of Victory. With its strong marketing strategy, Nike Inc. has been successful in stretching its reach globally. Nike has followed the innovative strategy and has captured the market by introducing different athletic brands such as Nike Air, Max Air, Zoom Air, Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding and Nike Shox. The company operates in over 170 countries globally with company operates retail outlets, and independent distributors and licensee. The principle activity of the company is design, development and worldwide marketing of its products which includes sports footwear, apparel, equipment and accessories. The company produces its footwear and apparel products outside United States, whereas the sports equipments are manufactured in United States as well as other parts of the world.
耐克股份有限公司是世界領先的體育產業公司。該公司于1968年在俄勒岡州成立。它是運動鞋類、服裝、設備和配件產品的領先企業之一。耐克,公司名稱取自希臘勝利女神的名字。憑借其強大的營銷戰略,耐克股份有限公司成功地在全球范圍內擴大了影響力。Nike遵循創新戰略,通過推出不同的運動品牌,如Nike Air、Max Air、Zoom Air、Nike Golf、Nike Pro、Nike+、Air Jordan、Nike Skateboard和Nike Shox,占領了市場。該公司在全球170多個國家開展業務,經營零售店、獨立分銷商和被許可方。公司的主要活動是設計、開發和全球營銷其產品,包括運動鞋、服裝、設備和配件。該公司在美國境外生產鞋類和服裝產品,而運動器材在美國和世界其他地區生產。   
With its highly recognized slogan “Just do it” and its distinguish swoosh logo (representing the wing of Greek goddess NIKE), Nike has been successful in building up a strong brand image which successfully captures maximum sports market and sponsors different athletes and sports teams around the world and has evolved into one of the biggest multinational corporation in sports industry.
憑借其備受認可的口號“Just do it”和獨特的swoosh標志(代表希臘女神NIKE的翅膀),耐克成功地樹立了強大的品牌形象,成功地抓住了最大的體育市場,贊助了世界各地的不同運動員和運動隊,并已發展成為體育行業最大的跨國公司之一。       
The strategic objective of Nike is to hold its position as the market leader in sports footwear sector with a strong focus on innovation, research and development. Company works on authenticity, honesty, athletic, competitiveness, performance and teamwork. These are the strategic objectives which the company follows so as to have a competitive edge in the market.
耐克的戰略目標是保持其作為運動鞋行業市場領導者的地位,并將重點放在創新、研發上。公司注重真實、誠實、運動、競爭力、績效和團隊合作。這些都是公司為了在市場上具有競爭優勢而遵循的戰略目標。
Evaluate the strategic skills required of the leader to achieve the strategic ambitions 評估領導者實現戰略抱負所需的戰略技能
Nike operates in highly competitive environment and needs to have a strong focus on innovation, research and development. To operate in highly competitive and a multinational organization it is very important to have strong communication skills, analytical skills, leadership skills, time management skills, problem solving skills and negotiation skills.
耐克在競爭激烈的環境中運營,需要高度重視創新、研發。要在競爭激烈的跨國組織中運營,必須具備較強的溝通能力、分析能力、領導能力、時間管理能力、解決問題能力和談判能力。
Communication Skills: Communication is the base of an organization. It is one the most important skills which focuses on meeting the personal as well as organizational goals, it is one of the biggest driver which focuses on stimulating the behavior of an individual in an organization. It is very important for a manager to have effective communication skills as it helps in driving and motivating the employee’s behavior. It also helps in effectively expressing the feelings and emotion of the employee and the manager which helps in creating a bonding between the manager and the employee.
溝通技巧:溝通是組織的基礎。它是一種最重要的技能,專注于實現個人和組織目標,是一種最大的驅動力,專注于激勵組織中的個人行為。對于經理來說,擁有有效的溝通技巧非常重要,因為這有助于推動和激勵員工的行為。它也有助于有效地表達員工和經理的感情和情緒,這有助于在經理和員工之間建立聯系。
Leadership Skills: Leadership is one of the most important aspect of an organization without leadership the organizational performance is minimal as it helps in increasing the efficiency and the working of the employees in the organization. It helps in influencing the people. ‘Leadership can be termed as an interpersonal process that involves attempts to influence other people in attaining organizational goals’ (Hitt, 2009). Leaders help the employees and other members of the organization to focus on achieving the set goals and objectives of the organization. Leaders help in guiding and motivating their subordinates or followers to work on a certain perspective which helps in attaining productive results.
領導力技能:領導力是一個沒有領導力的組織最重要的方面之一,組織績效是最低的,因為它有助于提高組織中員工的效率和工作。它有助于影響人們?!鳖I導力可以被稱為一種人際交往過程,包括試圖影響他人實現組織目標。領導者幫助員工和組織的其他成員專注于實現組織的既定目標。領導者有助于引導和激勵下屬或追隨者從某種角度工作,這有助于取得富有成效的結果。
Negotiation Skill: Being in a multinational organization it is very important for an manager to have negotiation skill as it is a skill that is needed on day to day working within the organization as well as personal working. It is important for a manager to have efficient negotiation skills so as to settle different arguments and conflicts in the organization. For being an efficient negotiator it is important for a manager to be open mindedpro active, empathic, good communicator, friendly, and intuitive.
談判技巧:在跨國組織中,經理擁有談判技巧非常重要,因為這是組織內日常工作和個人工作所需要的技能。管理者必須具備有效的談判技巧,以便解決組織中的不同爭論和沖突。作為一名高效的談判者,管理者必須思想開放、積極主動、富有同理心、善于溝通、友好和直覺。
Problem Solving Skills: It is important for a strategic manager to have strong analytical and problem solving skill as the manager encounters different challenges in their day to day working where their analytical skill and problem solving skill playa a crucial rule which helps in achieving the organizational goals and objectives.
解決問題的技能:對于戰略經理來說,擁有強大的分析和解決問題的能力是很重要的,因為經理在日常工作中遇到了不同的挑戰,他們的分析能力和解決問題能力是幫助實現組織目標和目的的關鍵規則。
Time Management: Time Management is very important tool which helps in developing the personality of the person. It basically refers to the skills, and techniques which help in managing the time in respect to accomplish the set goals and objectives. An effective time management is helpful in many ways such as effective time management helps in reducing stress and anxiety, builds a sense of achievement, helps in increasing the energy, helps in increasing productivity, helps in reducing avoidance, helps in building up the confidence. Time never stays for anyone. So time can only be managed, it cannot be controlled replaced or recreated.
時間管理:時間管理是一個非常重要的工具,有助于培養一個人的個性。它基本上是指幫助管理時間以實現既定目標的技能和技巧。有效的時間管理在很多方面都是有幫助的,例如有效的時間控制有助于減少壓力和焦慮,建立成就感,有助于增加精力,有助提高生產力,有助減少回避,有助建立信心。時間從不為任何人停留。因此,時間只能被管理,不能被控制、替換或重新創建。
Assess the relationship between existing, required and future skills to achieve the strategic ambitions
To achieve the strategic goals and objectives the strategic manager needs to have strong skills in respect to manage the team and their working. The manager needs to have strong analytical skills and technical skills which will help in nurturing innovation in the organization. The strategic manger needs have a strong focus on authenticity, honesty, athletic, competitiveness, performance and teamwork skills which are the pillars of Nike so as to focus on achieving the strategic objectives and goals of the organization. The manager needs to have strong leadership skills so as to achieve the strategic goals and objectives of the organization.
評估現有技能、所需技能和未來技能之間的關系,以實現戰略目標             
為了實現戰略目標,戰略經理需要具備管理團隊及其工作的強大技能。經理需要具備強大的分析能力和技術技能,這將有助于培養組織的創新能力。戰略經理需要非常注重真實性、誠實性、運動性、競爭力、績效和團隊合作能力,這些都是Nike的支柱,以便專注于實現組織的戰略目標和目標。經理需要具備強大的領導能力,以實現組織的戰略目標和目標。
LO2. Be able to manage personal leadership development to support achievement of strategic ambitions 能夠管理個人領導力發展,以支持實現戰略目標
2.1 Discuss the opportunities to support leadership development 討論支持領導力發展的機會
Nike is the organization which has a strong focus on research and development, for this the organization gives a strong focus to training and development of the employees. The organization strongly focuses on innovation, the employees are motivated to do different experiments in an innovative measure. The CEO of the company has focused on reorganizing the company into different units that are categorized in different particular sports. Mark Parker says, “a conscious decision to sharpen each piece of the business so we’re not some big fat dumb company,”. He has put strong emphasis in new global market and have made a strong emphasis on the nations like China and Japan because they are nations on low cost production, the CEO of Nike strongly focuses on eliminating the middle management and restructured the organization by down turning. This has helped in increasing the leadership skills within the organization. Nike also has an Innovation Kitchen, which is a think tank where all the designers work on their creativity and enhance their skills. ‘The Kitchen is a free-range creative playpen, with every type of tool, material, machine, toy, instrument, software, game, and inspirational image at the ready.’ (McGrit, 2010). Kitchen is one of the most secured place in the organization where not all the employees are allowed to enter the organization. The organization focuses on open communication so as to facilitate innovation in the organization. He wants all his employees to share all their thoughts and imagination so as to build innovative company. These are different perspectives which help in developing leadership skills within the organization. The organization also urges the managers to work innovatively by collaborating themselves on different perspectives by focusing on nature, animal and building so as to inspire the employees in the organization to work innovatively and effectively.
耐克是一個非常注重研發的組織,因此,該組織非常注重員工的培訓和發展。該組織強烈關注創新,員工被激勵以創新措施進行不同的實驗。該公司的首席執行官專注于將公司重組為不同的部門,這些部門被歸類于不同的特定運動項目。馬克·帕克表示,“一個有意識的決定,要把每一塊業務都做得更好,這樣我們就不會成為一家大胖子公司了”。他非常重視新的全球市場,并非常重視中國和日本等國家,因為它們都是低成本生產的國家,耐克首席執行官非常注重消除中層管理層,并通過裁員重組組織。這有助于提高組織內的領導技能。耐克還有一個創新廚房,這是一個智囊團,所有設計師都在這里發揮創意,提高技能廚房是一個免費的創意游戲棚,各種類型的工具、材料、機器、玩具、儀器、軟件、游戲和鼓舞人心的形象都準備就緒。廚房是組織中最安全的地方之一,并非所有員工都被允許進入組織。該組織注重開放式溝通,以促進組織創新。他希望所有員工分享他們的想法和想象力,以建立創新型公司。這些不同的觀點有助于培養組織內的領導技能。該組織還敦促管理者通過關注自然、動物和建筑,從不同的角度進行協作,以創新的方式工作,從而激勵組織中的員工以創新和有效的方式工作。
2.2 Construct a personal development plan to direct leadership development 制定個人發展計劃,指導領導力發展
For having effective leadership skills it is very important to work on different skills which help in enhancing the leadership qualities that are required in the organization. Nike being an organization which focuses on innovation, being creative is one of the most important perspective that is required for an efficient strategic manager, as creativity helps in building up new ideas for developing new products and will also help in facilitating the creativity within the organization. For facilitating a high creative perspective it is important for a manager to work on five P model of creativity i.e. Passion, Persistence, Persuasion, Playfulness and Positivity.
為了擁有有效的領導技能,學習不同的技能非常重要,這些技能有助于提高組織所需的領導素質。耐克是一家專注于創新的組織,創造力是一名高效的戰略經理所需要的最重要的視角之一,因為創造力有助于為開發新產品建立新想法,也有助于促進組織內的創造力。為了促進高創造性的觀點,管理者必須建立五個P型的創造力模型,即激情、堅持、說服力、游戲性和積極性。       
It is important to have innovative thinking as well as strong visionary goals which will help in building a positive environment in the organization. For being an efficient manager it is important to have strong communication skill which will help in facilitating communication where employees share the problem with subordinates as a group, and together, they generate and evaluate alternatives and attempt to reach consensus on a solution. The manager needs to develop skills which include drive, the desire to lead, honesty/integrity, self-confidence, cognitive ability and knowledge of the business. It helps in enhancing the performance of the employees. The efficient strategic manager needs to be characterized by high Self-confidence, strong vision, ability to articulate the vision (speaking ability), strong convictions about the vision, highly creative and innovative, perceived as agents of change and Environmental Sensitivity (threats, opportunities). An efficient manager needs to have enhanced time management and stress management skills which will help in increasing the efficiency of the managers and will help them in building different leadership skills which will help the employees and subordinates to work on different organizational goals and objectives.
重要的是要有創新思維和強烈的遠見目標,這將有助于在組織中營造積極的環境。作為一名高效的管理者,重要的是要有強大的溝通技巧,這將有助于促進員工與下屬之間的溝通,員工將問題作為一個團隊來解決,他們一起制定和評估備選方案,并試圖就解決方案達成共識。經理需要培養包括動力、領導欲望、誠實/正直、自信、認知能力和業務知識在內的技能。它有助于提高員工的績效。高效的戰略經理需要具備高度的自信心、強烈的愿景、清晰表達愿景的能力(演講能力)、對愿景的堅定信念、高度的創造力和創新能力、被視為變革和環境敏感性(威脅、機遇)的推動者。一個高效的管理者需要具有增強的時間管理和壓力管理技能,這將有助于提高管理者的效率,并有助于他們建立不同的領導技能,從而幫助員工和下屬實現不同的組織目標和目標。
2.3 Devise an implementation process for the development plan 設計開發計劃的實施流程
Improvement of skills:技能提升

Time Management: For being an efficient strategic manager it is important for a manager to work efficiently on given time. It is important for a manager to set their priorities and work according to the set proprieties so that they are able to finish up the most important thing at the first stage and are able to manage the time effectively and efficiently. There are different techniques which help in setting the priorities such as ABC analysis, Pareto analysis, POSEC method, these methods helps in prioritizing different tasks by Organizing, Streamlining, Economizing and Contributing. With the help of these techniques the manager are able to manage their time effectively and also manage their meeting efficiently. With a strong focus on time management the manager will not work under stress and pressure and will have ample time to work on enhancing their creativity and building up new ideas for development of new products focusing on enhancing creativity and skills which will help the manager to achieve the set targets and goals.
時間管理:對于一個高效的戰略管理者來說,在給定的時間內高效地工作是很重要的。對于管理者來說,重要的是要確定他們的優先事項,并按照既定的禮儀進行工作,這樣他們才能在第一階段完成最重要的事情,并能夠有效和高效地管理時間。有不同的技術有助于確定優先級,如ABC分析、帕累托分析、POSEC方法,這些方法有助于通過組織、精簡、節約和貢獻來確定不同任務的優先級。在這些技術的幫助下,經理能夠有效地管理他們的時間,也能有效地管理會議。通過對時間管理的高度關注,經理將不會在壓力和壓力下工作,并將有充足的時間致力于提高他們的創造力和建立新的產品開發思路,重點是提高創造力和技能,這將有助于經理實現既定的目標和目標。
Stress Management:Working under a multinational organization creates stress. There are several techniques which help in managing stress, one of the most important being Yoga, yoga is one of the best exercise which helps in attaining mental peace. It helps in developing different skills and controlling different stress situation as a person is at mental ease when he does yoga.
壓力管理:在跨國公司工作會產生壓力。有幾種技巧有助于管理壓力,其中最重要的是瑜伽,瑜伽是有助于獲得心理平靜的最佳運動之一。它有助于培養不同的技能和控制不同的壓力,因為當一個人做瑜伽時,他會精神放松。       
Eating healthy food is also important to minimize stress, healthy food helps in giving proper health to the person and he is able to work efficiently as healthy body helps in removing stress.
吃健康的食物對于減少壓力也很重要,健康的食物有助于給人以適當的健康,他能夠有效地工作,因為健康的身體有助于消除壓力。       
Sports activities are also one of the important ways through which stress can be minimized, one can indulge himself in indoor or outdoor sports activity, it helps in relaxing the mind of an individual which in turn helps in increasing the mind power.
體育活動也是將壓力降到最低的重要方式之一,一個人可以沉迷于室內或室外的體育活動,它有助于放松個人的思想,進而有助于提高思維能力。
Communication Skills: It is very important for a manager or leader to possess. They need to have strong communication skills so as to facilitate different information through different levels of the organization. To have strong communicator one need to be a good listener and believe in whatever he communicates. One should be clear in what he is communicating to the other person.
溝通技巧:對于經理或領導者來說,擁有溝通技巧非常重要。他們需要有很強的溝通能力,以便通過組織的不同層次促進不同的信息。要有強大的溝通能力,一個人需要成為一個好的傾聽者,并相信他所傳達的一切。一個人應該清楚自己在和對方交流什么。
Problem solving: to become a good problem solver, a person needs to be creative and innovative in every work he does, he must work on developing practical solutions so as to facilitate proper problem solving, Different strategies and methods must be used to solve problems pertaining to different areas.
解決問題:要成為一個好的問題解決者,一個人需要在他所做的每一項工作中都具有創造性和創新性,他必須致力于制定切實可行的解決方案,以促進正確的問題解決。必須使用不同的策略和方法來解決不同領域的問題。
LO3. Be able to evaluate the effectiveness of the leadership development plan 能夠評估領導力發展計劃的有效性
With a strong focus on enhancing the skills, the manager will be able to develop several skills which will help in enhancing the skills of the strategic manager. With adoption of the leadership development plan the manger will be able to build on Inspirational leadership quality with a strong focus on vision for the future, self awareness and empathy. The manager will also able to build on the traits of charismatic leaders, with the improvement on his communication skills, with enhancing and working on the communication skills the manager will be able to clearly communicate with the employees and maintain their enthusiastic and excitement level with a display of high level of self confidence and self esteem. With working on time management skills the manager will be able to adopt cost efficient and cost effective measures with a strong focus on increasing the productivity of the organization. The manager will focus on developing the skills of people by motivating them to accomplish their goals. The manager will focus on building the organization culture and environment that will help in building a strong and friendly environment. With enhancement on communication skill the manager will also focus on displaying participative leadership. The manager will focus on assigning their subordinates new tasks and involving them in new tasks enhances the performance of the subordinate. This will also help in enhancing the skills of the subordinates.
隨著對提高技能的強烈關注,經理將能夠發展一些技能,這將有助于提高戰略經理的技能。通過領導力發展計劃,經理將能夠建立激勵型領導力素質,并將重點放在對未來的愿景、自我意識和同理心上。經理還將能夠培養有魅力的領導者的特質,隨著其溝通技能的提高,通過加強和提高溝通技能,經理將能夠與員工清晰地溝通,保持他們的熱情和興奮水平,表現出高度的自信和自尊。有了時間管理技能,經理將能夠采取成本效益和成本效益措施,并將重點放在提高組織的生產力上。經理將通過激勵員工實現目標,重點培養員工的技能。經理將專注于建立組織文化和環境,這將有助于建立一個強大而友好的環境。隨著溝通技巧的提高,經理也將專注于展示參與式領導。經理將專注于為下屬分配新任務,并讓他們參與新任務,以提高下屬的績效。這也有助于提高下屬的技能。
LO4. Be able to promote a healthy and safe environment that supports a culture of quality 能夠促進健康安全的環境,支持質量文化
4.1 Assess the impact of corporate and individual health and safety responsibilities on the organisation 評估公司和個人健康與安全責任對組織的影響

Nike considers sustainability as one of the most essential part for the success of the organization. ‘Today, the corporate responsibility approach has evolved from focusing on risk management, philanthropy and compliance to one that utilizes natural focus on innovation to transition NIKE, Inc. into a business that is more sustainable, by which it mean that it brings people, planet and profits into balance for lasting success.’ (Corporate Social Responsibility report’ 2009).
耐克認為可持續發展是組織成功的最重要的部分之一?!比缃?,企業責任方法已從專注于風險管理、慈善事業和合規發展到利用自然專注于創新的方式,將耐克股份有限公司轉變為更具可持續性的企業,這意味著它將人、地球和利潤平衡起來,以獲得持久的成功?!?br/>Nike focuses on delivering innovative products in sustainable way. It focuses on recognizing the sustainability that routes to future profitability. With the increasing globalization and new demands across the market, according to him the company needs to focus on capturing the maximum market and provide its customers innovative and customized products. According to Mark Parker, the company needs to work innovatively which is possible only when the organization is able to succeed in a world where natural and human resources are constrained. There are several issues that will impact the business and the preferences of the consumer market, these issues concern the change in climate, depletion of natural resources, peaking oil prices and growth in population. The company focuses on working on the grounds in which it can survive in the changing conditions. With these changes around the world and economy, there will be potential effect to labor forces, working conditions, communities, development, youth, sport, supply chains, products and more.
Nike專注于以可持續的方式提供創新產品。它著重于認識到未來盈利的可持續性。他表示,隨著全球化的不斷發展和市場的新需求,公司需要專注于抓住最大的市場,為客戶提供創新和定制的產品。據馬克·帕克表示,公司需要創新工作,只有當公司能夠在自然資源和人力資源受限的世界中取得成功時,這才有可能。有幾個問題將影響商業和消費市場的偏好,這些問題涉及氣候變化、自然資源枯竭、油價峰值和人口增長。該公司專注于在不斷變化的環境中生存的基礎上工作。隨著世界各地和經濟的這些變化,將對勞動力、工作條件、社區、發展、青年、體育、供應鏈、產品等產生潛在影響。
The company has built up a new strategy to focus on the coming future. It has built a new model and shift to sustainable business and innovation. ‘The vision for SB&I is to enable NIKE, Inc. and our consumers to thrive in a sustainable economy, one where people, planet and profit are in balance. To do this, the company will:
Innovate to deliver enterprise-level sustainability solutions.
Integrate sustainability into the heart of the NIKE, Inc. business model.
Mobilize key constituents (civil society, employees, consumers, government and industry) to partner in scaling solutions.’ (Corporate Social Responsibility Report, 2009).
該公司制定了一項新戰略,以關注未來。它建立了一個新的模式,并轉向可持續的商業和創新SB&I的愿景是讓耐克股份有限公司和我們的消費者在一個可持續的經濟中茁壯成長,一個人、地球和利潤平衡的經濟。為此,公司將:             
創新以提供企業級可持續發展解決方案。             
將可持續性融入NIKE,股份有限公司商業模式的核心。
動員關鍵組成部分(公民社會、員工、消費者、政府和行業)在擴展解決方案中合作?!?br/>The company focuses on designing products that are fully closed-loop: products produced using the fewest possible materials, designed for easy disassembly and capable of being recycled into new products or safely returned to nature at the end of their life. The company focuses on innovating its manufacturing, production, recapturing, recycling ad reusing. Nike focuses on building “innovation lab” focuses on delivering enterprise and industry level sustainability solutions.
該公司專注于設計完全閉環的產品:使用盡可能少的材料生產的產品,設計為易于拆卸,能夠回收成新產品或在生命結束時安全返回大自然。該公司專注于創新其制造、生產、回收、回收和再利用。耐克專注于打造“創新實驗室”,致力于提供企業級和行業級的可持續發展解決方案。
The company focuses on integrating corporate social responsibility to its organization on whole. This will help in upstream decision making and integrated sustainable thinking.
公司專注于將企業社會責任整合到整個組織中。這將有助于上游決策和綜合可持續思維。
The company has taken several efforts to improve the working conditions across its supply chain. This can be done through influencing policies in respect to improving the working conditions and encouraging collaboration between society, industry and government.
Nike focuses n achieving sustainability across all its horizons of its operations. Nike has incorporated several steps so as to bring sustainable change in the working condition and for the workers of footwear, apparel and equipment industry.
該公司已經采取了幾項措施來改善整個供應鏈的工作條件。這可以通過影響有關改善工作條件和鼓勵社會、行業和政府之間合作的政策來實現。            
耐克專注于在其所有運營范圍內實現可持續發展。耐克已經采取了幾項措施,以便為鞋類、服裝和設備行業的工人帶來工作條件的可持續變化。
4.2 Estimate an organisational culture of quality on the achievement of strategic ambitions 評估實現戰略目標的組織質量文化
Leadership and organizational culture are the most important part of an organization which helps in improving the efficiency and productivity of the organization. Organization culture can be termed as the set of values, and the beliefs that are shared by the individuals working in the organization whereas organizational climate is the environment of the organization, it affects the structure, performance and responsibility of the employees in an organization. It is oriented towards behavioral approach, which revolves around the creativity, innovation, and safety.
領導力和組織文化是組織最重要的部分,有助于提高組織的效率和生產力。組織文化可以被稱為在組織中工作的個人所共有的一套價值觀和信念,而組織氛圍是組織的環境,它影響著組織中員工的結構、績效和責任。它面向行為方法,圍繞著創造力、創新和安全。
Organizational culture is an element which brings into picture the organization climate and design. Organizational culture is the study of the psychology, attitudes, beliefs, values of an employee working in the organization. It encompasses personal as well as cultural value into consideration. Organizational culture is composed of three layers i.e. material culture which includes the characteristics of products, technology and equipment used in the organization, it basically represents the style of enterprise manager. Material layer is called the foundation layer of the organization. System layer which includes different code of conduct and regulations on which is there in the mind of the employees, it works as the key of the organization. The last layer of the organization is the spiritual culture which is the core of the organizational culture which includes the philosophy, strategy, value orientation, emotion of the employees.
組織文化是一種將組織氛圍和設計帶入畫面的元素。組織文化是對在組織中工作的員工的心理、態度、信念和價值觀的研究。它包含了個人和文化價值。組織文化由三層組成,即物質文化,包括組織中使用的產品、技術和設備的特點,它基本上代表了企業管理者的風格。材料層稱為組織的基礎層。系統層包括員工心中存在的不同行為準則和規定,它是組織的關鍵。組織的最后一層是精神文化,它是組織文化的核心,包括員工的哲學、戰略、價值取向和情感。
Leaders needs to set an example in an organization as being an element of culture, so as to enhance the productivity within the organization. Organization culture fosters an organization to achieve its business goals and objectives. The culture of the organization helps in increasing the efficiency of the organization as well as the employees.The corporate culture of the organization brings out the value and norms of the organization as well as the organizational behavior in respect of technologies, strategies, products and services that are used in the organization. The organizational culture also fosters changes in the organization like downsizing, technological advancement which is important for the growth of the organization.
領導者需要在組織中樹立榜樣,作為文化的一部分,從而提高組織內的生產力。組織文化促進組織實現其業務目標。組織文化有助于提高組織和員工的效率。組織的企業文化體現了組織的價值和規范,以及在組織中使用的技術、戰略、產品和服務方面的組織行為。組織文化也促進了組織的變革,如裁員、技術進步,這對組織的發展至關重要。
Seven dimensions of the organizational culture are “attention to detail, innovation and risk taking, outcome orientation, stability, people orientation, aggressiveness and team orientation”.
組織文化的七個維度是“注重細節、創新和冒險、結果導向、穩定性、以人為本、進取心和團隊導向”。
The organizational culture can foster ethics as well unethical issues. Like Enron’s leadership and organizational culture was unethical whereas 3M and apple fosters innovative organizational culture so as to improve its efficiency.Organizational culture of an helps in fostering the behavior of the employees and the future of the organization. Organizational culture helps in team building within the organization. As through the organizational culture helps in fostering creativity, innovation, and sharing of values.Organizational culture has become highly focused to innovation, through technological development and advancement the organizational culture helps in fostering change in the organization which helps in adopting total quality management.
組織文化可以培養道德和不道德問題。就像安然的領導和組織文化是不道德的,而3M和蘋果則培養創新的組織文化,以提高效率。組織文化有助于培養員工的行為和組織的未來。組織文化有助于組織內的團隊建設。通過組織文化有助于培養創造力、創新和價值觀共享。組織文化已高度重視創新,通過技術發展和進步,組織文化有助于促進組織變革,從而有助于采用全面質量管理。
Organizational culture is one of the most important aspect of the organization which helps in fostering development and change in the organization as well as achieving the set strategic objectives and goals of the organization. It is the base of the organization which highly affects the behavior of the employees in the organization. The organizational culture can build positive behavior in an employee as well as negative behavior. It can be said that the growth of the organization highly depends on the organizational culture.
Case Study最終總結出組織文化是組織最重要的方面之一,有助于促進組織的發展和變革,實現組織的既定戰略目標和目標。它是組織的基礎,高度影響著組織中員工的行為。組織文化可以培養員工的積極行為和消極行為??梢哉f,組織的成長高度依賴于組織文化。本站提供各國各專業留學生Case Study寫作指導服務,如有需要可咨詢本平臺。

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