<th id="njfjl"></th>
<span id="njfjl"><noframes id="njfjl">
<th id="njfjl"></th>
<span id="njfjl"><video id="njfjl"></video></span>
<strike id="njfjl"></strike>
<th id="njfjl"></th><th id="njfjl"></th>
<strike id="njfjl"><noframes id="njfjl"><strike id="njfjl"></strike>
<span id="njfjl"><noframes id="njfjl">
指導
網站地圖
presentation report格式 case study Summary范文 PEST分析法 literature review Research Proposal Reference格式
返回首頁

Report格式范文:Easy Jet:-Company Operation Strategy

論文價格: 免費 時間:2022-11-07 15:11:02 來源:www.europeanvox.com 作者:留學作業網

Report格式范文-易捷航空-公司運營戰略,本文是一篇留學生Report寫作范文,本報告主要介紹了Easy Jet航空公司的運營戰略,并說明了訂單贏家和合格者及其供應鏈管理。Easy Jet是由一位希臘航運巨頭的兒子Stelios Haji Ioannou于1995年創立的,該公司以美國航空公司西南航空公司的低成本、無裝飾模型為基礎。1995年11月,Easy Jet開始了從盧頓飛往格拉斯哥和愛丁堡的航班,租用了兩架波音737-300,單程價格為29英鎊。從一開始,Easy Jet就充當了一家“虛擬航空公司”,從飛行員到值機人員,一切都由它承包。預訂和座位僅通過電話預訂系統銷售。1996年,Easy Jet交付了其第一架全資飛機,并從盧頓飛往阿姆斯特丹。1997年,易捷航空推出了其網站,從1998年起,它成為了商業概念的重要組成部分,這提供了今天約90%的預訂。1999年1月,英國獨立電視臺(ITV)播出了五部《航空公司》(Airline)系列中的第一部,該公司在全國范圍內向大約900萬觀眾開放,并提供免費宣傳?,F在,Easy Jet提供來自36個歐洲機場的88條航線。易捷航空通過收購英國航空公司的低成本子公司Go,進一步擴大了其機隊和航線。該集團交易于2002年8月完成,在競爭對手瑞安航空之前創建了歐洲最大的廉價航空公司。下面就請參考這篇留學生Report寫作范文。

Report寫作格式范文

This report is about the Easy Jet airline company operation strategy and illustrates it order winner & qualifier and its supply chain management. Easy Jet, creation of Stelios Haji-Ioannou, the son of a Greek shipping magnate who founded the company, based on the low-cost, no-frills model of the US carrier Southwest, in 1995. In November 1995, Easy Jet started flights from Luton to Glasgow and Edinburgh with two leased Boeing 737-300s with at a price of £29 one way. As it was the beginning Easy Jet acted as a “virtual airline” which contracts in everything from pilots to check-in staff. Reservations and Seats are being sold over a telephone reservation system only. In 1996 Easy Jet takes delivery of its first wholly owned aircraft and goes international with first services to Amsterdam from Luton. In 1997 Easy Jet launched its website,  which than from 1998 onwards form an vital part of the business concept and this provides for some 90% of the bookings today. In January 1999 first of five “Airline” series is transmitted on ITV, giving the company nationwide opening to an audience of around nine million viewers, providing free publicity. Now Easy Jet offers 88 routes from 36 European airports. Easy Jet further expanded its fleet and routes by acquiring British Airways’ low-cost subsidiary Go. The grouping deal was completed in August 2002 and created Europe’s biggest low-cost airline, before rival Ryanair. Easy Jet main focuses is to provide its customers with safe, good value, point-to-point air services. Easy Jet offers a regular and reliable product and fares appealing to leisure and business markets on a range of European routes. To attain this they will develop their citizens and set up lasting associations with their suppliers. The achievement of Easy Jet is based on some fundamental trade features which save costs, at the same time as continuing to attract people flying. Easy Jet uses internet for online booking and issuing of travel vouchers which in returns saves enormous fees normally paid to travel agents. The www.easyJet.com web site is open for business 24 hours a day, 7 days a week, 365 days a year for public and this website is designed as user friendly for providing better services. Easy Jet offers one-price, one-way tickets, giving passengers greater litheness, not forcing them passengers to be away from home. If any changes to be made in tickets Easy Jet only charges £10. Easy Jet focus on the short term travel business and focuses only on the 149 seats Boeing 737 aircraft. This operation strategy maximises services, whilst dropping maintenance costs. Easy Jet prefers smaller, less congested airports where landing charges are lower and turnaround times are faster. Easy Jet does not offer free in-flight food or drinks. Snack food and drinks can be bought before or during the flight. Easy Jet favours an casual business culture with a very flat administration configuration, which eliminates unnecessary and uneconomical layers of organization. All workforces are encouraged to dress casually.

易捷航空的主要目標是為客戶提供安全、高價值、點對點的航空服務。Easy Jet提供定期可靠的產品和票價,吸引了一系列歐洲航線上的休閑和商業市場。為了實現這一目標,他們將培養公民,并與供應商建立持久的聯系。Easy Jet的成就是基于一些基本的貿易特點,這些特點可以節省成本,同時繼續吸引人們乘坐飛機。易捷航空利用互聯網在線預訂和發放旅行券,從而節省了通常支付給旅行社的巨額費用。www.easyJet。com網站一年365天,每周7天,每天24小時為公眾開放,該網站設計為用戶友好型,提供更好的服務。Easy Jet提供單程票,給乘客更大的靈活性,不會迫使他們離家出走。如果機票有任何變動,Easy Jet只收取10英鎊。Easy Jet專注于短期旅行業務,只專注于149座的波音737飛機。這一運營策略最大化了服務,同時降低了維護成本。Easy Jet更喜歡更小、更不擁擠的機場,那里的著陸費用更低,周轉時間更快。Easy Jet不提供免費的飛行食品或飲料。零食和飲料可以在飛行前或飛行中購買。Easy Jet傾向于一種休閑的商業文化,具有非常扁平的管理配置,從而消除了不必要的和不經濟的組織層。鼓勵所有員工穿著休閑。
In order to maintain the good reputation and to maximise the profit company needs to make and maintain long term plans, and this plan includes company goals and understanding challenges so that to get best outcome from the implemented strategies and to differentiate companies from its competitors. As in this competitive world, internet based and global open market, it is very essential for companies to have a clear plan for attaining their targets (Hill, 2005). To maintain the shareholder value so called business strategy, for the success of company business strategy must be supported by others operations like finance, administration and marketing. Like a football team, players support the team strategy same in the company everyone role in the company supports the business strategy.
為了保持良好的聲譽和最大化利潤,公司需要制定和維護長期計劃,該計劃包括公司目標和理解挑戰,以便從實施的戰略中獲得最佳結果,并將公司與競爭對手區分開來。在這個競爭激烈、基于互聯網和全球開放市場的世界中,企業必須有一個明確的計劃來實現目標。為了保持股東價值,即所謂的商業戰略,公司商業戰略的成功必須得到其他運營部門的支持,如財務、行政和營銷。就像足球隊一樣,球員支持團隊戰略,公司中的每個人都支持商業戰略。       
Operation strategy is long term plan for the operation function that helps in outlining the design, procedure and making sure the correct use of resource and man power to support the business strategy. Operation strategy must be aligned with the business strategy to get the best of the best outcome. For the smooth running of operation and maximising the profit it must be known that what customers company is serving, what are the companies’ values. Secondly market environment must be known, markets trends, economic status of the market, political values and trends in the society. Environmental scanning let the company knows to explore opportunities and treats, exploring gaps in what consumers need and what competitors are doing to fulfil those requirements (Waller, 2003).
運營戰略是運營職能部門的長期計劃,有助于概述設計、程序,并確保正確使用資源和人力支持業務戰略。運營戰略必須與業務戰略保持一致,以取得最佳結果。為了運營的順利運行和利潤的最大化,必須知道公司為客戶服務,公司的價值觀是什么。其次,必須了解市場環境、市場趨勢、市場經濟狀況、政治價值和社會趨勢。環境掃描讓公司知道探索機會和待遇,探索消費者需求的差距以及競爭對手為滿足這些要求所做的工作。
Operation strategy can be formulated when business strategy is finalized. Operation strategy of Easy Jet can be best illustrated on its order winners and order qualifiers. Order winner and qualifiers are both very much important, with the order qualifier an organisation needs to qualify and re-qualify to stay in competition and in the market, order winner and qualifier is based on time and depended on market status, so they both changes over the time in the market, (Hill, 2005).
業務戰略確定后,可制定運營戰略。Easy Jet的運營策略可以在其訂單贏家和訂單合格者上得到最好的說明。訂單獲勝者和預選者都非常重要,對于訂單預選者,一個組織需要獲得資格并重新獲得資格,才能在競爭中保持競爭力,在市場中,訂單獲勝器和預選器基于時間,取決于市場狀態,因此它們都會隨著市場的時間而變化。       
Order winners and order qualifiers are the backbone for the successful operation management, (Hill, 2005). The first and main order winning of Easy Jet is low cost, it means that Easy Jet offers services at a low cost and prices, and this is their main business strategy, and this strategy helps Easy Jet to maximise its profit margin by implementing low cost strategy. Easy Jet mostly focuses on cutting costs in their operations, like reducing labour cost, materials and other facilities which can be avoided in providing services. Easy Jet emphasises on giving some extra training to employees to get the maximum outcome and lowering the fragment. Facilities which are provided by Easy Jet are rationalized, using mostly single type of airlines so that minimizing the cost on maintenance of different types of aeroplanes also routes of Easy Jet are mostly short so it can help Easy Jet to minimise cost of crew changes, maintenance, inventories of parts and many other administrative charges which varies from airport to airport. Easy Jet mainly uses low crowded airports and prefers secondary airports in major cities to avoid high administrative charges. Mainly route is point to point so that they don’t have to invest extra on onward connection for passengers and baggage. No meals provided and passengers can buy what they want on board and no printed boarding passes to avoid convolution and speed up ticketing and boarding. Easy Jet human resource department also plays important role in this strategy, they train newly employees to perform multi tasks and emphasis on team work to maximise the customer services. Quality of service is Easy Jet order qualifier as their strategy focuses on the service regularity which means how much their quality fulfils customer’s demands and single class configured cabins. Dependability is order qualifier for Easy Jet, as Easy Jet fast and reliable deliveries of parcels across Europe in low cost gives them strength to attain and sustain their customers. Flexibility is the order winner for Easy Jet as they provide wide range of basic and frequent services, changes the volume of services and changing the timings of services to fulfil the customers’ demands. Low cost administration gives them to attain maximum profit and Easy Jet focuses on entirely IT system which can accessed from anywhere in the world so they are embraced with the concept of paperless offices. Strong work force, highly trained, quick responsive to the customers, flexible in performing multi-tasking and strong customer and technical capabilities of the employees are the order qualifiers of Easy Jet. Low price of tickets is the order winner of Easy Jet, Easy Jet offers very cheap tickets to different destinations of Europe as compare to the other airlines, which not only attract more customers but also this strategy playing important role in maximizing their profit as Easy Jet already reduced other unwanted costs. Using of latest IT system is order qualifier for Easy Jet, Internet has greatly uplifted electronic commerce and deeply linked customers and suppliers. Minimising the overall journey time is order winner for Easy Jet, fast turnaround keeps Easy Jet services continue for high earning and avoiding its planes to return to main point, and by doing so it has its number of flights increased with low number of planes. Consistency and reliability is the order qualifier for Easy Jet as more than 90% of the flights arrived within 15 minutes which is nearly equal to British Airways. Easy Jet increased its customer service and save £750,000 on existing functioning costs by signing an on demand CRM deal with Right Now Technologies. With Europe’s leading low-cost airline growing its passenger volume by 20% each year, additional operational costs will be achieved with a series of on-going modern customer service projects. At first Easy Jet will set up Right Now Servicea?¢ across all seven of its European web sites to help manage the linked enlargement in customer communication, (Source: DataMonitor).
訂單獲勝者和訂單合格者是成功運營管理的支柱。Easy Jet贏得的第一個也是主要的訂單是低成本,這意味著Easy Jet以低成本和低價格提供服務,這是他們的主要業務戰略,該戰略有助于Easy噴氣通過實施低成本戰略實現利潤率最大化。Easy Jet主要致力于降低運營成本,如降低勞動力成本、材料和其他在提供服務時可以避免的設施。Easy Jet強調對員工進行一些額外的培訓,以獲得最大的結果并降低碎片。Easy Jet提供的設施已合理化,主要使用單一類型的航空公司,從而最大限度地降低不同類型飛機的維護成本。Easy Jet的航線也大多較短,因此可以幫助Easy噴氣機最大限度地減少機組更換、維護、零件庫存和許多其他因機場而異的管理費用。Easy Jet主要使用低擁擠度的機場,更喜歡主要城市的二級機場,以避免高昂的行政費用。主要路線是點對點的,這樣他們就不必為乘客和行李的接送額外投資。不提供餐食,乘客可以在機上購買他們想要的東西,也沒有打印的登機牌,以避免卷曲,加快票務和登機速度。Easy Jet人力資源部門在該戰略中也扮演著重要角色,他們培訓新員工執行多項任務,并強調團隊合作,以最大限度地提高客戶服務。服務質量是Easy Jet訂單的限定條件,因為他們的戰略側重于服務規律性,這意味著他們的質量在多大程度上滿足了客戶的需求和單艙配置??煽啃允荅asy Jet的訂單資格,因為Easy Jet以低成本快速可靠地在歐洲各地交付包裹,為他們贏得和維持客戶提供了力量。靈活性是Easy Jet的訂單贏家,因為他們提供廣泛的基本和頻繁服務,改變服務量,改變服務時間以滿足客戶的需求。低成本的管理使他們能夠獲得最大的利潤,Easy Jet專注于可以從世界任何地方訪問的整個IT系統,因此他們被無紙化辦公室的概念所接受。強大的員工隊伍、訓練有素、快速響應客戶、靈活執行多任務以及員工強大的客戶和技術能力是Easy Jet的訂單合格者。廉價機票是易捷航空的訂單贏家,與其他航空公司相比,易捷航空為歐洲不同目的地提供了非常便宜的機票,這不僅吸引了更多的客戶,而且這一策略在最大化利潤方面發揮了重要作用,因為易捷航空已經降低了其他不必要的成本。使用最新的IT系統是Easy Jet的訂單資格,互聯網極大地提升了電子商務,并將客戶和供應商緊密聯系在一起。最短的總行程時間是Easy Jet的訂單贏家,快速周轉使Easy Jet服務繼續保持高收益,避免其飛機返回主要地點,通過這樣做,它的航班數量隨著飛機數量的減少而增加。一致性和可靠性是Easy Jet的訂單先決條件,因為90%以上的航班在15分鐘內抵達,幾乎相當于英國航空公司。Easy Jet通過與Right Now Technologies簽訂按需CRM協議,增加了客戶服務,節省了75萬英鎊的現有運營成本。隨著歐洲領先的低成本航空公司的客運量每年增長20%,一系列正在進行的現代客戶服務項目將帶來額外的運營成本。首先,Easy Jet將在其所有七個歐洲網站上建立“立即服務”,以幫助管理客戶溝通中的關聯擴大。
For the successful business there must be interactions and collaboration between operations and marketing. The operations department are accountable for providing the order-winning and order-qualifying criteria identified by marketing group, that empower products to win orders in the open market. This process starts with the corporate strategy and ends with the standards that either keeps the company in the running order qualifiers, (Hill,2005).
為了成功的業務,運營和營銷之間必須有互動和協作。運營部門負責提供營銷小組確定的訂單贏得和訂單資格標準,使產品能夠在公開市場上贏得訂單。這一過程從公司戰略開始,以使公司保持在運行狀態的標準結束。
The main airport for Easy Jet is Luton airport. Although Easy Jet flights to many Europe major cities, Easy Jet still misses some important airports to stay like London Heathrow airport. People who live in London, this is a very problematic point to move to Luton airport to get the flights. Although by this Easy Jet save extra charges but loses some customers as well so at one side Easy Jet saves money on other side it loses customers. Online booking service is indeed order winner for Easy jet but some elder people and people who don’t use internet find difficult and not very convenience to book, so Easy Jet must have telephone line services for booking which will not cost them much but this service will indeed attract more customers and booking services of Easy jet will be more user friendly, and this use of IT services and online booking services can become their order winner for the company. Low cost air tickets is order winner for Easy jet as they don’t have any interaction with travel agents but as the flying demands are getting more and more day by day so Easy Jet needs to establish some business to business relationship with travel agencies to attain more customers especially corporate customers which normally get tickets from travel agencies.
易捷航空的主要機場是盧頓機場。盡管易捷航空飛往許多歐洲主要城市,但易捷航空仍然錯過了一些重要的機場,比如倫敦希思羅機場。住在倫敦的人,這是一個非常有問題的問題,要搬到盧頓機場去乘坐航班。雖然Easy Jet節省了額外的費用,但也失去了一些客戶,所以Easy Jet一方面節省了另一方面的費用,另一方面也失去了客戶。在線預訂服務確實是Easy jet的訂單贏家,但一些老年人和不使用互聯網的人發現預訂很難,也不太方便,所以Easy jet必須提供電話線預訂服務,這不會花費他們太多費用,但這項服務確實會吸引更多的客戶,Easy噴氣的預訂服務將更加用戶友好,使用IT服務和在線預訂服務可以成為公司的訂單贏家。低成本機票是易捷航空的訂單贏家,因為他們與旅行社沒有任何互動,但隨著飛行需求的日益增加,易捷航空需要與旅行社建立一些企業對企業的關系,以獲得更多的客戶,尤其是通常從旅行社獲得機票的企業客戶。
From 1995 until now, Easy Jet has increased their aircrafts from only two to 92 aircrafts???including 21 aircrafts of Airbus A319, 33 aircrafts of Boeing 737-700 and 38 aircrafts of Boeing 737-300, at the end of September 2004. And for the expansion of its market, they prepare to increase their Airbus aircraft to 117 during the next three years. As the airline industry of whole world is not prosperity after 9/11 attacks. So that the aircraft deal from, Easy Jet is a very big deal for the suppliers and there is really big benefit for the suppliers. From this point, it is clear that bargaining power of Easy Jet is higher than the suppliers. The direct point of Easy jet supply chain management is to deliver the exact material to the precise position at the right time. The next objective is to manage the parts, procurement and supply chain function as resourcefully as achievable. At this time the company divided its service into seven segments, Parts trading, allotment, additional remarketing, preliminary provisioning and sourcing, inventory letting, revamp managing, stockroom and logistics. With the integrated supply chain concept, instead of providing these functions on an individual or a little at a time basis. Easy Jet offers a sustain alternative that embraces the whole range of its various services. It helps in holding much more functions an operator requires in a consistent overall plan that is shaped in alliance with the airline, (Harvard Business Review).
從1995年到現在,Easy Jet已經將其飛機數量從僅有的兩架增加到了92架,包括空客A319的21架、波音737-700的33架和波音737-300的38架,截至2004年9月底。為了擴大其市場,他們準備在未來三年內將其空客飛機數量增加到117架。911襲擊后,整個世界的航空業都不景氣。因此,Easy Jet的飛機交易對供應商來說是一筆非常大的交易,對供應商來說確實有很大的好處。從這一點來看,易捷航空的議價能力明顯高于供應商。Easy jet供應鏈管理的直接目的是在正確的時間將準確的材料運送到準確的位置。下一個目標是盡可能靈活地管理零件、采購和供應鏈功能。此時,該公司將其服務分為七個部分:零件交易、分配、額外再營銷、初步供應和采購、庫存出租、改造管理、庫存和物流。采用集成供應鏈概念,而不是單獨或一次提供一點這些功能。Easy Jet提供了一種可持續的替代方案,涵蓋了其各種服務的全部范圍。它有助于運營商在與航空公司聯合制定的一致的總體計劃中承擔更多的職能。
So according to Porter’s generic strategies, which is purely based features of the operation of Easy Jet, main operation strategy the Easy Jet engaged is focus cost management, which is called “low cost, no frills”
因此,根據波特的通用戰略(這純粹是基于易捷航空運營的特點),易捷航空的主要運營戰略是集中成本管理,這被稱為“低成本,無虛飾”
So it concluded that Easy Jet adopted simple straight forward low cost strategy, minimizing and avoiding unwanted cost to be in competition with other airlines operating in the sky. Easy Jet operation strategy mainly works with effect because quick and on time turnaround, cheap services, avoiding paper work like paper used in ticketing & during boarding and reduced the cost of travel agents. Numbers of planes are few but utilisation rate is perfect and exact, mainly using low rate airports for landing and take-off. Some threats and risks are there for Easy Jet, as time goes on and Easy jet gets bigger and renewal of contracts needed so there are chances of raise in cost. Easy Jet key to success is remaining undemanding so that cost can be remained low and keep the usage of planes high so that they can guarantee their constant profit and quality service.
因此,Report得出的結論是,易捷航空采用了簡單直接的低成本戰略,最大限度地降低并避免了與其他在空中運營的航空公司競爭的不必要成本。Easy Jet的運營策略主要有效,因為快速、準時的周轉、廉價的服務、避免了票務和登機期間使用的紙張等紙質工作,并降低了旅行社的成本。飛機數量很少,但使用率完美準確,主要使用低速機場降落和起飛。隨著時間的推移,Easy Jet面臨著一些威脅和風險,而且Easy Jet的規模越來越大,需要續簽合同,因此有可能增加成本。Easy Jet成功的關鍵是保持低成本,保持飛機的高使用率,從而保證其持續盈利和優質服務。本站提供各國各專業留學生Report寫作指導服務,如有需要可咨詢本平臺。

此論文免費


如果您有論文代寫需求,可以通過下面的方式聯系我們
點擊聯系客服
推薦內容
  • 國外大學對report的寫作...

    國外大學report寫作嚴格嗎?當然。怎么樣才能做到一遍過呢?有什么樣的要求和原則呢?快跟小編一起來看看吧!...

  • Report格式模板word...

    本文是一篇完整的word格式的的Report格式模板,內容齊全,是留學生寫作report的標準格式,十分有參考價值。...

  • Report的格式是什么樣的...

    Report寫法大體上和essay差不多,但要求要嚴格一些。Report可以分為普通學校的report,business report,book report,......

  • business repor...

    本文就為大家普及一下business report的普及知識,希望各位能輕松掌握report的寫作方法和技巧。文章末尾給大家提供了business 寫作模板,大......

  • 指導report作業范文格式...

    一個企業在發展過程中可能會受到各方面環境的影響,作為一篇report本文主要以莫里森超市的商業發展環境為例,分析可能影響商業發展的各種環境,說明商業環境的重要性......

  • 該怎么寫report?rep...

    以下為大家提供下report寫作指南,里面有詳細的文章結構的介紹,大家可以自己研究一下學著自己來完成一篇report。...

扒开老师双腿猛进八喷水观看
<th id="njfjl"></th>
<span id="njfjl"><noframes id="njfjl">
<th id="njfjl"></th>
<span id="njfjl"><video id="njfjl"></video></span>
<strike id="njfjl"></strike>
<th id="njfjl"></th><th id="njfjl"></th>
<strike id="njfjl"><noframes id="njfjl"><strike id="njfjl"></strike>
<span id="njfjl"><noframes id="njfjl">